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A comparison of how Generation X and Generation Y are being influenced by celebrity endorsement in advertisements for sportswear A NIKE | Semantic Scholar
Rihanna or Serena? The Endorsement Puzzle for Women's Sportswear - WSJ
Niche celebrities become the new face of endorsements - BusinessToday
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Xiao Zhan Lands Endorsement Deal as the Face of Chinese sportswear Li-Ning - DramaPanda
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